Lassa Tires

Company Brisa belongs to one of the largest tire plants in the world, located in an industrial, yet eco-friendly and unique town entsa (g. Izmit), built by the concern Group Sabanci in 100 kilometers east of Istanbul.

On the territory of the plant area of 1,000,000 m2 of covered production area is located in the 260,000 m2, where more than 400 different types of tires, starting with tyres for passenger cars and ending with a bulldozer.

The company constantly displays new products on the market. Thus, the company strengthens its competitiveness, both domestically and on the world market. BRISA sells its products not only motor firms but also distributes it via retail network in more than 30 countries, mostly in Europe.

The production process is supported by Brisa own research centre, equipped laboratories are standard and special tests, and computerized development and design centre and Conference Centre. In collaboration with the technical center of Bridgestone Brisa Research Centre plays an important role in enhancing the company's competitiveness in world markets.

Product range Brisa produces a wide range of tires under Bridgestone brands and Lassa, meet the needs of domestic and foreign consumers and uses advanced technologies. The product range includes: High-speed sport tires for passenger cars, high speed tires for cars Standard car tyres winter tyres 4 x 4 Tyres radial and bias tires for light trucks and van tyres Radial and diagonal tyres for truck and bus tires for agricultural machinery tyres for off-road Tires produced by the company Brisa, comply with the following international standards: ISO 9000:2001 Quality Management Standards ISO/TS 16949,: 2002 Automotive Industry Quality Management Systems Technical Specification, ISO 14001 Environmental Management Standards, as well as the specific requirements of the consumers.

Achieve perfection Brisa possesses recognized advances in improving the quality of the product. In a constant quest for the absolute satisfaction of the needs and desires of the buyer company continues its movement into the future for ways to improve.

Practical experience in this way brought the company Brisa numerous national and international awards and prizes, including the first national prize-Quality Award, award in Turkey in 1993 year, European Foundation for quality management (European Foundation for Quality Management). In the year 1996 Brisa won the prestigious prize of the European Quality Award in the first round.

This prize, awarded the company successfully embodying life submission on the European model of Excellence, recognition is the brightest achievements of Brisa in all branches of its activity.