Sep 17, 2020
Korean tire manufacturer Nexen Tire has announced the renewal of its partnership with British professional football player Manchester City.
Nexen Tire has sponsored Manchester City FC since 2015; The tire manufacturer received the status of an official partner in 2017 and became the first official partner in 2017. As part of the new agreement, the Nexen Tire logo will continue to be featured on the left sleeve of the club's uniform. We are talking about the playing uniform of the men's and women's teams, the toning uniform of the men's team, the reserve team of Manchester City (EDS) and the e-sportsmen.
During the strategic partnership, both sides achieved great success, with Manchester City FC winning the Premier League twice and Nexen Tire completing a number of global projects to enable the company to pursue its global expansion strategy.
“We partnered with Manchester City FC for the first time in 2015, seeing the huge potential of the club and the many opportunities it offers,” said Nexen Tire CEO Travis Kang. "Over the past five years, our relationship has grown stronger, and in addition, we have been able to increase our presence in the global market." The new multi-year partnership, he added, will increase brand awareness around the world.