Aug 09, 2023
In the fast-paced world of racing, sponsorship deals can be as unpredictable as the sport itself. But Mavis Tires & Brakes has truly hit the jackpot with its recent foray into the NASCAR Cup Series. Right off the heels of a significant business move, purchasing 595 retail stores from TBC Corp., Mavis swiftly made an unforgettable impact on the racing scene.
In only the second race of their five-race sponsorship pact with Joe Gibbs Racing (JGR), driver Denny Hamlin steered the Mavis-liveried No. 11 Toyota Camry to an exhilarating victory at the Pocono 500 on July 23. This isn't just any track. The Pocono race predominantly showcases Mavis's stronghold areas in the Northeast, making the win all the more special.
Witnessing Denny Hamlin claim his monumental 50th career win donning the eye-catching teal and yellow Mavis colors was a moment to behold. David Sorbaro, Mavis co-CEO, couldn't contain his elation, "Seeing Hamlin cross the finish line draped in Mavis colors was a heart-stopping moment! Being Denny's primary sponsor during this pivotal season segment has been an honor. Cheers to JGR, Hamlin, and every avid racing fan out there!"
Delving deeper into the collaboration, Sorbaro mentioned how this sponsorship deal was a 'perfect fit'. Mavis, the largest independent tire and vehicle service in the U.S., sees immense potential in this budding partnership. Though the financial specifics remain under wraps, the enthusiasm is palpable.
Joe Gibbs, the heart and soul behind JGR, echoed this sentiment. "Partnering with Mavis during their explosive growth phase is a thrilling venture. We're eager to couple our forces and craft a winning formula."
This Pocono victory wasn't just a feather in Hamlin's cap. It marked his seventh triumph at the Pennsylvania circuit, catapulting him into an exclusive club. Hamlin now stands as only the 15th racer ever in NASCAR Cup Series history to bag 50 Cup race victories. Additionally, this race etched another milestone — Toyota's 600th NASCAR national series win.
In the tire business, Mavis's NASCAR strategy is far from unique. They now share the spotlight with leading tire dealerships like Discount Tire/America's Tire and Black's Tire Service who've harnessed NASCAR's massive appeal to elevate their brands.
As Mavis embarks on this thrilling journey, fans and businesses alike will be keenly watching. Will they set new standards for tire businesses in the racing world? Only time will tell, but for now, they're off to a flying start!