Nexen Tire will once again be the official partner of the Mladá Boleslav hockey club

Korean tire manufacturer Nexen Tire returns as the official partner of the Czech professional ice hockey club Mladá Boleslav for the new 2020/21 season.

Nexen Tire has partnered with the Czech ice hockey club Mladá Boleslav since 2014, and the success of this collaboration has led to a multi-year extension of the partnership agreement. During the partnership, Nexen Tire has been able to increase brand awareness in key markets.

“We are delighted to continue our relationship with Mladá Boleslav this season,” said Travis Kang, CEO of Nexen Tire. “We are proud to support one of the most popular ice hockey teams in the Czech Republic and look forward to continuing our cooperation.”

Thanks to the expanded partnership, advertisements for the Nexen Tire brand will be displayed at the club's home stadium, Ško-Energo Aréna. Starting this season, the Nexen Tire logo will also appear on player helmets and kits.