BKT expands partnership with Australian Cricket League
Oct 05, 2020
Tire manufacturer BKT is expanding its partnership with the Australian KFC Big Bash League (BBL) through an agreement signed with Cricket Australia, the association that organizes all the sport-related events in the country.
The agreement, originally signed in 2018 and in effect until 2021, has now been extended until 2023.
Under the new agreement, BKT becomes a partner of the BBL and gains additional rights and opportunities in the field of advertising and marketing.
Between the seasons 2018-19 and 2019-20, BKT saw a 33% increase in brand awareness in Australia.
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