Bridgestone launches "A Layered Journey" campaign

Japanese Bridgestone has launched a new global campaign, 'A Layered Journey', to celebrate its efforts to secure sustainable sourcing of natural rubber.

The campaign covers the entire supply chain of these raw materials - from rubber plantations and latex processing plants to tire manufacturing and innovations that help extend the product life cycle and make sustainable use of all materials.

“At Bridgestone, we continually strive to improve year after year towards our global goal of 100 percent use only sustainable materials by 2050. We are ready to share our values ​​with all stakeholders, including suppliers, customers, partners and the communities with which we work, - said Bridgestone Director of Business Strategies T.J. Higgins (TJ Higgins). “This new campaign underlines our responsible approach to sustainable sourcing of natural rubber, which includes measures to protect the environment, respect human rights, support fair labor practices and maximize openness and transparency in all processes. We are working to implement similar initiatives throughout our global supply chain. ”

The 'A Layered Journey' campaign highlights how Bridgestone is promoting sustainable and responsible natural rubber manufacturing, sourcing, shipping and manufacturing practices. In addition, the Japanese tire manufacturer encourages its partners to work together to implement sustainable solutions that have a positive impact on people and nature.