Apollo Tyres will be the main sponsor of Indian FC Chennaiyin

Tire manufacturer Apollo Tyres is once again the main sponsor of Indian FC Chennaiyin.

Apollo Tyres has extended its partnership with the two-time Indian Super League (ISL) football club following the signing of a new multi-year, undisclosed contract.

Apollo Tyres became the main sponsor of Chennaiyin FC for the first time ahead of the 2017-18 ISL season, and the Apollo Tyres logo was featured on the club's kits.

“It has been a very fruitful collaboration, through which we have interacted with many of the club's fans, especially young people in rural and urban areas,” said Satish Sharma, President of Apollo Tyres APMEA. “Running multiple marketing campaigns together has not only helped increase our brand awareness and reach more customers, but also attracted more FC fans in his home state of Tamil Nadu and beyond. The expansion of our partnership is mutually beneficial for both parties and contributes to the development of football as a popular sport in India. "