Hankook Tire
Korean Hankook Tire brand is among the largest and fastest growing manufacturers of tires for cars, light trucks, trucks and buses. The company also deals with developments in the field of advanced technologies to improve the quality of their products.
With offices in dozens of countries on all continents, the manufacturer is located in seventh place in the world by turnover. For the benefit of the company employs more than 14000 employees in 4 head offices, more than 20 subsidiaries and 5 research centers worldwide. The lion's share of the profits of the enterprise to bring in foreign markets.
On the manufacturer's website are encouraged to label search service. Was developed by search engine labels-a tool that will help orient users resource. The functionality of the new services allow you to review search results display labels for any tires from Hankook Tire lineup. Search engine labels enables you to compare models and sizes of tires on the parameters of braking on wet surfaces and fuel consumption efficiency.
Stable investment in research have become an integral part of business strategy for the development of the brand. In the year 2012 were expanded capacity for research and development in Europe, with the opening of new facilities in Hanover. The project aims to strengthen positions on the markets of Europe.
The main directions of activity of the new Center will be the development and testing of tires for fitments passenger cars, light trucks and SUVs. Technology Centre in Hanover sets new standards regarding environmental friendliness and balance electricity consumption. The new photovoltaic system reduces carbon monoxide emissions to a minimum.
In August, representatives of the Organization of the 2012 UEFA have partnered on the sponsor's cooperation. This event was part of a marketing plan to increase brand awareness. Hankook has received additional features a wide presentation of your brand within the football events. Football competitions collect an enormous audience of spectators and television viewers around the world that will affect advertising benefit from such a partnership.
At the end of the year 2012 Hancock introduced the latest development of winter tyre segment DW06 for trucks. Drive axle tyre for trucks is distinguished by its overall balanced performance in winter conditions. The patented 3D technology has become the keystone of optimum adhesion and excellent braking. System innovation of blending Hankook more evenly distributes the black carbon particles and molecules of rubber forming part of the compound. Mixing time at low temperature in the IMS system has a positive effect on the coefficient linking molecules of rubber and black carbon particles. Due to this, the tires when driving less heat, which has positive effects on rolling resistance and fuel consumption.
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