Michelin will release new eco tires

A novelty from Michelin is preparing for the premiere, which will become the ideological successor of the models from the Energy Saver line.

Michelin is known for both its environmental awareness and its ability to create tires with reduced rolling resistance that help save fuel, but in Europe it introduced green tires designed with an emphasis on sustainability back in 2012 when it went on sale. Michelin Energy Saver+.

This year the company will launch a novelty in the eco-tire segment, but the Energy Saver name will no longer be used and the model will be called Michelin e.Primacy. All details are still kept secret, and the company says only that the new energy-efficient tires "will set new standards in all parameters, making the mobility of the future even more environmentally friendly."

The presentation is scheduled for November 5, and it will take place online for obvious reasons.