Goodyear introduces a new budget tire Sava Intensa UHP 2

ETRMA data show that the last five years in Europe has been steadily growing market with premium tires, and in 2015 they accounted for 18% of sales in the summer segment of the European market replacement. Given the growing popularity of this segment, Goodyear launches new budget tire brand Sava - Intensa UHP 2.

Model Intensa UHP 2 offers improved compared to its predecessor Intensa UHP performance on dry and wet roads. Goodyear able to improve the braking performance and controllability of the tire, including on a wet road surface, and the number of changes in the design trends possible to optimize the tire friction and reduce energy loss, resulting in a increased fuel efficiency Intensa UHP 2 and increased run.

Releasing the tire Sava Intensa UHP 2, Goodyear seeks to offer a product of European quality at an attractive price. "In a growing market segment Sava now offers consumers a budget tire UHP-class, having excellent handling on dry and wet roads," - said Martin de Jonge (Martijn de Jonge), brand director of business department of consumer-grade tire Goodyear in Europe.

The first two Sava Intensa UHP 2 sizes have entered the market in December last year, and the full range, including 35 sizes, will be available later this month.