Falken will take part in the Geneva International Motor Show for the first time

At the Geneva Motor Show, which will take place from 7 to 19 March 2017, the Falken brand will show its most energy-efficient at the moment the tire for hybrid cars and electric vehicles, as well as introduce a new racing car.

On his plans in motorsport for 2017 Falken plans to talk to the brief press conference on 7 March. At the same time held the premiere of the new racing car which will take part in the race Nürburgring 24. In addition, the Falken show bus Ecorun A-A: novelty, which will be presented this year in several countries in Europe, is the first for the brand bus labeled A-A. We know that creating energy efficient tires used materials development technology Advanced 4D Nano Design, recently received an award as the best tire technology of the year.

"Debut in Geneva - another milestone of our journey, - said Tsymbal Stefan (Stephan Cimbal), head of marketing for Falken Tyre Europe. - Thanks to innovations in communications technologies and Falken brand quickly gained confidence, he is constantly growing and takes on the challenges of the future mobility solution - for example, engaged in the development of tires for electric vehicles and hybrids."

Falken Visitors to the stand will also be able to get acquainted with the assortment of brand tires, and with the technology that helped the company to achieve significant growth in Europe since its launch on the local market in 2009: a new industrial system NEO-T01, which allows to produce lighter, more highly accurate tire with the technology of airless tires Gyroblade, as well as a simple and effective technology Silent Core, which improves the comfort of tire movement without the use of expensive and heavy sound-absorbing materials.