Pirelli presents colored tires P Zero and Winter Sottozero

Pirelli presented one more curious novelty at the Geneva motor show - color versions of tires P Zero and Winter Sottozero. Interestingly, the company states that the color of the sidewalls of the tires can be changed depending on the wishes of the customer, and this gives a lot of space for those who wish to make their car as individual as possible.

To create these color versions, Pirelli engineers used the technology and experience gained over the years of participation in Formula 1. As a result, the colors of the side panels are highly resistant to external factors and do not fade with time, nor do they degrade performance and other performance characteristics of the tires.

Red, yellow, white and silver tires are already available for pre-order.

The first color version of the P Zero tires already debuted as a complete set of concept cars Pagani, Lamborghini and McLaren. Starting this summer they will also be installed on Ferrari, Aston Martin, Porsche and Bentley cars.

As for luxury cars and prestige, Pirelli notes that more than 63% of all cars of this class, exhibited this year at the Geneva Motor Show, were used as a complete Pirelli tire.