Goodyear will be the tire sponsor of the championship of British Truck Racing
Mar 30, 2017
Goodyear has signed a three-year contract with the British Truck Racing Championship (BTRC). The company becomes its tire and title sponsor.
BTRC is the only such event in the UK. In the races, which take place on the most famous routes, trucks participate, accelerating to 160 km / h. Broadcast championship is in 50 countries, and the status of the sponsor allows Goodyear to expand the brand recognition.
The BTRC Championship is held for more than a quarter of a century and attracts more than 250 thousand spectators every year.
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