Yokohama Appoints New Sales Director
Apr 05, 2017
Yokohama Tire reports that veteran tire industry Bruce Besancon will take the post of senior director of the company for sales of industrial tires.
Besancon replaces Tim Easter in this post.
Besancon is a former vice president of marketing for Alliance Tire Americas (ATA), where he worked on the Alliance, Galaxy and Primex brands in the tire segment for construction, agricultural and forestry equipment. Prior to that, he worked for more than 20 years for Michelin, where he also dealt with issues related to industrial tires.
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