Sumitomo completes the process of acquiring rights to the Dunlop brand
Apr 08, 2017
Sumitomo Rubber Industries (SRI) completed the acquisition in December 2016 of Sports Direct International (SDI) rights to the Dunlop brand operating in various countries, as well as SDI's Dunlop business in the sporting goods and licensing segment.
The transaction value, completed on April 3, is estimated at $ 137.5 million.
The company-buyer is Dunlop International Co. - a new joint venture created by Sumitomo Rubber Industries and the sports division of SRI, Dunlop Sports Co. Ltd. (DSP). Dunlop International Co. Lt; / RTI & gt; Will engage in business in the sporting goods and licensing segment, and the Sumitomo Rubber Group will continue to work on the creation, implementation and promotion of strategies to enhance the global value of the Dunlop brand and the overall profitability of the Group, including the new unit.