Sailun Tire is once again listed as Asia's most influential brands

Chinese tire manufacturer Sailun Tire has improved its position in Asia's 500 Most Influential Brands in 2020. Sailun Tire jumped immediately to 43 places and ended up in 343rd position.

This year's 500 Top Asian Brands Announcement Ceremony was held on September 22 during the World Brand Lab 2020 Innovation Summit in Shanghai.

In 2020, the Sailun brand has been active in strengthening its position in the face of the COVID-19 pandemic, which continues to impact the global tire industry. The company strives to be present in different market segments and in different regions, as well as to strengthen brand awareness and improve its reputation.

Sailun has been actively involved in sports and auto racing for many years and most recently partnered with Valencia FC in the European La Liga, which has increased brand awareness around the world. Sailun also sponsors a number of international motorsport competitions, including the FIA ​​Intercontinental Drifting Cup, D1 Grand Prix, and SilkWay Rally. In addition, for the Chinese market, the company has released its own mobile application for online sales and quick information exchange.

Last month, Sailun Tire was named in the World Brand Lab's "China's 500 Most Valuable Brands 2020". Sailun ranked 124th with an estimated brand value of 50.8 billion yuan, up 26% from 2019.