Mar 13, 2017
During the Geneva International Motor Show-2017, Executive Director and President of Bridgestone EMEA Paolo Ferrari announced the launch of the exciting Olympic partnership of Bridgestone in the EMEA region. To him at the press conference joined Christophe Duby, executive director of the Olympic Games, the International Olympic Committee.
"At Bridgestone, we set ourselves long-term commitments to the Olympic movement to demonstrate our support for athletes, and we do our best to provide people with every opportunity to realize their dreams," said Paolo Ferrari. - We believe that this is a powerful signal, and in the coming months you will see exactly how we plan to implement this fascinating partnership. But I can say that, sport has universal appeal, and this is exactly what we need. This partnership will bring new positive emotions to our brand."
"When the athletes follow their dream, it requires great social solidarity, and we are very fortunate that such sponsors as Bridgestone invest and support the world Olympic movement," Christoph Duby added.
The long-term partnership between the IOC and Bridgestone will last until 2024, including the Winter Olympic Games in South Korea in 2018, the Olympic Games in Tokyo 2020, the Olympic Winter Games in Beijing in 2022 and the Olympic Games in 2024.