Apr 17, 2017
Two commercials of Cooper Tire & Rubber received the bronze awards of the annual award in the field of television and film production Telly Awards.
Awards were awarded to the Discoverer STT Pro and Zeon RS3-G1 tires, launched in 2015 and 2016 respectively. They were selected from 13 thousand applicants for the award from around the world.
According to Cooper, the videos were filmed so as to arouse interest in new products from consumers. Rollers were broadcast on the Internet, on television and in tire shops to reach the largest possible audience.