Mickey Thompson and Cooper tires win Best New Product Awards at SEMA Show

Nov 08, 2021

Mickey Thompson and Cooper tires win Best New Product Awards at SEMA Show

Cooper Tire & Rubber won the Best New Product in the Tire category at SEMA 2021, with two Mickey Thompson brand tires and one Cooper brand winning.

The Mickey Thompson Baja Legend EXP all-terrain tire was named Best New Product of the Year, and the Mickey Thompson ET Street Front drag tire was ranked second along with the Cooper Discoverer Snow Claw winter tire.

In the annual SEMA New Product Awards, the jury presents awards for achievements in product development on the market and at the SEMA Show. Products are judged in 16 nominations, and each category has one winner and two runners-up. The SEMA Innovation Awards have traditionally been awarded to the most innovative and advanced products that demonstrate superior technical excellence, competitiveness, and consumer appeal.


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