The list of the most valuable tire brands is topped by Bridgestone

Mar 16, 2017

Even taking into account the fact that the cost of raw materials is growing and leads to higher prices for tires, eight of the ten most valuable tire brands, according to Brand Finance, over the past year can boast of increasing the value of their brand.

According to data provided by the British consulting company Brand Finance, the most valuable and fastest growing tire brand is Bridgestone. According to the review of Brand Finance 'Auto-100 2017', for a year the value of Bridgestone brand increased by almost 15% - up to $ 7.5 billion. In second place is Michelin - the cost of this brand analysts estimated at 6.1 billion dollars, and the third - Continental, although the value of this brand for the year and fell to $ 3.6 billion.

The Yokohama brand, ranked 9th, was the only one who lost one position in the table: the fall in its value was 11%, to $ 1 billion, so he switched places with Dunlop. At the same time, Brand Finance analysts believe that despite the decline in value (including due to a 50% reduction in Yokohama's profits for the first half of 2016), the purchase of Alliance Tire Group's (Yokohama Rubber) company will help strengthen the offer in the commercial-class tire segment , That next year will lead to an increase in the value of the brand.

In general, the list of the most valuable brands by Brand Finance is as follows: